Begin with what you want.
What do you want to accomplish with your marketing? What are your marketing objectives and goals? Although the goal is usually to increase sales, it may also be to create a more professional image, launch a new website, or simply outsource a channel that is taking up too much of your time. You can try these out Top 12 Reasons to Hire a SaaS Marketing Agencies in 2021
What programmes are you looking for?
Consider what resources you need. Is it just one particular service you need, such as a new website or an agency to handle your search engine marketing, or do you simply need graphic design? Or do you want a full-service firm that can handle all aspects of your marketing, maybe even one that can manage your marketing campaign and provide you with a single point of contact?
Make a financial plan.
Determine a marketing budget, at the very least a ballpark figure, ahead of time. This will save you and any agencies you speak with time. Doing marketing right will necessitate a sizable marketing budget, but if you get results and a return on investment, why wouldn’t you spend as much as you can? Don’t just go for the cheapest option; consider a variety of factors before making a decision (factors that are explored in this article). Be realistic about the size of the firm you can hire, but keep in mind that the alternative to hiring outside support is hiring someone to do the ads, which can cost £25k or more a year.
Take a look at their history.
You should be able to see case studies and a portfolio of their work from every organisation you hire. Take a look at this and see if you like what they’ve come up with, as well as their thinking and innovation. Although industry experience is advantageous, marketing companies without this particular experience should not be discounted. The main thing is that you would be pleased if the agency could provide the same level of service to you as it has to its other customers.
Who is in charge of the strategy?
Do you want to be in charge of your marketing campaign or do you want your agency to advise you? If you prefer to push it, the agency will carry it out for you. Many companies, on the other hand, prefer to have their plan managed by an organisation. If this describes you, it’s worth asking to see examples of the agency’s plan documents. You should also look for an agency that is strategic, staying on top of the latest marketing trends and suggesting new strategies and campaign ideas. A good agency will also push you to think differently and collaborate with you to create content that achieves the best results.
Consider the long term.
Marketing has traditionally not been a discipline that yields immediate results. Marketing correctly will take time and necessitate the testing of various strategies. When it starts to work, you’ll wonder why you didn’t do it earlier. Instead of seeking results in the first month, not having them, and moving on to the next agency, engage with an agency for a medium term (ideally 6 months) and think long term. Of course, if you’re unhappy with anything (for example, the quality of work, communication, or a lack of ideas), you should consider changing agencies, but if you like what the agency is doing, stay with them.