Understanding Pricing for Video Production Services

What factors influence the pricing of film and video production companies?
This is one of the most frequently asked questions we receive from clients and members of the production community, especially as the cost of video equipment and editing software continues to decline. Browse this site listing about Video Production
So, why does video cost what it does, and how does pricing differ so widely between providers?
A kitchen remodel is the closest comparison I can think of to a video production. (It’ll all make sense now.) (I swear.) In both cases, a general contractor (producer) supervises a team of professionals (writers, directors, photographers, editors, and composers) to complete the project. Both the contractor and the manufacturer devise an innovative solution, set a budget, and coordinate the specialists’ time and schedules.
The choices you make when planning a video decide the price, just as they do with a kitchen remodel. Here are a few things to think about.

Your producers and crew (contractor and subs) have how much experience? Is this their first project, or have they been doing similar work for a long time? An experienced production team will significantly aid in the innovative creation of the programme. A contractor or producer with this level of expertise can easily predict and fix problems, saving time and money.
Manager – A director, like a great chef, knows what to do to get the best performance. A successful director costs more than an incompetent director, but the difference between Chateau Briand and dog food may be the difference between life and death. An experienced director will also help schedule a reasonable number of shoot days to bring the project’s artistic vision to life.
Equipment – The actual reported picture quality varies as much as refrigerator, range, and dishwasher models. Cameras are now commonly available and inexpensive. However, due to cutting-edge technology and professional-grade lenses, the actual cost of high-quality production cameras remains high.
What does your video look like in terms of artistry? The answers are as numerous as the options available in a building project. Is it true that food cooked on a Viking range tastes better than food cooked on a KitchenAid®? Will the cabinets be designed by a professional carpenter or bought from a big box store? Is it going to be cherry or oak? Brand identity and organisational culture, which can be main factors of creative direction, decide the responses.


Sydney Video Producer – Professional Video Production
7C/256 New Line Rd, Dural NSW 2158
0433 232 543